Return on Investment:
Measuring direct and gauging indirect
Reading Time - 4 min
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After weighing our projects on the lift/impact matrix, building a strategic roadmap and executing a project; it's best practice to measure your return on investment to then inform future decisions.
This article will dive into the different ways to measure:
1. the return on traditional investments via tracking the cash impact
2. the return on investment where the impact is not directly tied to cash
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