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Return on Investment:

Measuring direct and gauging indirect

Reading Time - 4 min


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After weighing our projects on the lift/impact matrix, building a strategic roadmap and executing a project; it's best practice to measure your return on investment to then inform future decisions. 


This article will dive into the different ways to measure:

1. the return on traditional investments via tracking the cash impact

2. the return on investment where the impact is not directly tied to cash 

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